Japan is known for its natural beauty, which is best experienced in the four seasons. To promote Japanese tourism, a VR tourism event campaign was launched to showcase the four nature locations in Japan. To showcase this beauty, we propose an event that utilizes VR technology to provide visitors with an immersive tourism experience.
Object
The objective of the campaign was to give visitors an interactive VR experience of the four nature locations in Japan, namely:
· Spring: Cherry Blossom Viewing in Hirosaki Park
· Summer: Hiking in Kamikochi
· Autumn: Fall Foliage in Nikko
· Winter: Skiing in Niseko
Strategy
The strategy was to create a VR event where visitors could experience each of the four locations through VR technology. The event was held in major cities around the world, and visitors could use VR headsets to immerse themselves in the beauty of each season in Japan.
The campaign was promoted through social media, digital ads, and influencer marketing. The campaign also partnered with major travel agencies to offer special packages to Japan for those who attended the event.
Japan Tourism with Mixed Reality
By using VR and AR, custoamers can experience an immersive virtual tourism at our event. We re-create four Japan natural tourism destinations in VR. Players will be able to immerse themselves in the Japanese scenerys with Japanese traditional activities they can do in four seasons all year.
Interactive AR GAME AND FILTERS
Three Interactive AR Filters were created to showcase the unique seasonal experiences in japan. including ice-fishing, onsen with the snow monkey (or become one) and beaulty filter in the 4 seasons.c
RESULTS
The campaign was a huge success, with thousands of visitors attending the event and experiencing the beauty of Japan through VR technology. The campaign generated a lot of buzz on social media, with visitors sharing pictures and videos of their VR experience.
The partnership with travel agencies also resulted in a significant increase in bookings to Japan. The campaign helped to promote Japanese tourism in a unique way and showcased the beauty of Japan's four seasons.
CONCLUSION
The VR tourism event campaign was an innovative way to promote Japanese tourism and showcase the beauty of Japan's four seasons. The campaign's success demonstrates the power of technology in promoting tourism and engaging with visitors in new and exciting ways.
